About Us
About Brandon's Brands
Beyond the Brand. Behind the Craftsmanship.

Meet Brandon Volosov
For Brandon Volosov, a watch is more than an accessory—it's an expression of craftsmanship, creativity, and personal style. His passion for horology—the art and science of timekeeping—is rooted in an appreciation for the details: the movement inside the case, the finish of a dial, the balance of a design, and the inspiration behind it.
It all started with his dad. Watches were something Brandon and his father shared, and it's still something they enjoy doing together today. That shared passion is at the heart of everything Brandon does.
Brandon created Brandon's Brands to share that curiosity and enthusiasm with others. His interests span both established luxury watchmakers and independent microbrands, with a particular appreciation for discovering names that deserve a closer look.
What draws Brandon to a timepiece isn't simply the logo on the dial. It's the thought behind its design, the care in its execution, and the connection it creates with the person wearing it. To him, exploring an unfamiliar watchmaker can be just as exciting as admiring an iconic luxury watch.
How it works
A Collector's House
Not a shop and not a brand. A home for people who love watches, with four ways in.
- 01
Discover
Reviews, first looks and hidden-gem microbrands, picked by Brandon and shared every week.
Read the latest - 02
Collect
Log the watches you own and the ones you want, with photos, box and papers and estimated values.
Start your collection - 03
Share
Show your wrist, join a club, talk shop in the forum and meet collectors who get it.
Join the conversation - 04
Contact
Ask Brandon a question, suggest a watch to review or reach out about a collaboration.
Get in touch
Why Microbrands Matter
Exceptional watches deserve attention—not just recognizable names.
Brandon believes smaller independent watchmakers deserve the same thoughtful attention and appreciation as established luxury houses. His interest in microbrands comes from a desire to look beyond familiar labels and explore different approaches to design, craftsmanship, and self-expression.
At Brandon's Brands, that means making room for discovery: introducing lesser-known names, exploring what makes their watches distinctive, and looking at the people and ideas behind them. The goal isn't to choose independent brands over established watchmakers. It's to appreciate both with an open mind and an eye for detail.
Brandon's commitment is to help enthusiasts discover watches they might otherwise overlook—and develop their own understanding of what makes a timepiece meaningful.
Because the name on the dial is only the beginning of the story.
A Shared Passion for Watches
Brandon's Brands is about more than showcasing timepieces. It's about creating a welcoming place to learn, ask questions, exchange perspectives, and enjoy the discovery process.
Whether you're exploring your first mechanical watch, building a collection, or searching for something outside the familiar luxury names, you belong in the conversation. You don't need an expensive collection or an encyclopedic knowledge of movements—just curiosity and an appreciation for watches.
Welcome to Brandon's Brands. Discover the makers. Explore the details. Find what speaks to you.
Brandon's Favorites
The watches Brandon loves
See Brandon's favorite watches, each with his review or reel, and talk about them with other collectors in the Brandon's Favorites forum folder.
What you'll find here
Watch reviews & first looks
Hands-on reviews, unboxings, wrist shots and new-release first looks across Instagram, TikTok, YouTube and Facebook.
Watch the videosYour collection, organized
Log every watch you own with photos, reference details, box & papers and estimated value, then share it with a private link.
Start your collectionA wishlist that does the work
Snap a photo of a watch you want and the details fill in for you, including retail price and estimated market value.
Build your wishlistA community of collectors
Talk vintage, new releases, authentication, straps and buying advice with fellow enthusiasts, organized by brand and by club.
Join the forumFollow Brandon's Brands
Catch new reviews and watch culture on your favorite platform, or read longer stories on the Brandon's Brands blog.
Frequently asked questions
What is Brandon's Brands?
Brandon's Brands is the watch channel of Brandon Volosov, a watch enthusiast and social media creator, plus this free online community. Brandon shares watch reviews and watch culture on Instagram, TikTok, YouTube and Facebook, writes a watch blog, and offers free tools for collectors to track their collection and wishlist.
Does Brandon's Brands make or sell watches?
No. Brandon's Brands isn't a company, store or watch brand, and Brandon doesn't make, sell or distribute watches. He features watches from other brands he enjoys. Watches in the For Sale forum are listed by members, and any sale is between those members.
Is it free to track my watch collection?
Yes. Create a free account to add watches to your collection and wishlist, record box and papers, see estimated values, and share your collection with friends.
Which watch brands do you cover?
We cover dozens of brands, including Rolex, Omega, Patek Philippe, Audemars Piguet, Cartier, Tudor, TAG Heuer, Grand Seiko and many more, plus vintage pieces and independent microbrands that deserve a closer look.
How can I work with Brandon's Brands?
For collaborations, sponsorships, reviews or general questions, email collab@brandonsbrands17.com or use the Contact Us button on this page.
Collaborations
For collabs, write to collab@brandonsbrands17.com
Get in touch
Questions, collaborations, review requests or just want to talk watches? We'd love to hear from you.
or email collab@brandonsbrands17.com
